As part of the lead up to the World Cup Ladbrokes decided to grab some attention by hiring us and a 40ft truck with a cherry picker! Working together Headcase Marketing we set about creating a design to coincide with the build up to the World Cup and Ladbrokes current advert - 'Gut truster'.
'Gut Truster' trusts his instinct when it comes to betting. He knows some things don't always run to form. #GutTruster
Size: 8m x 8m
Location: Aungier St. | Dublin
Video: Leo Portes | Headcase Marketing