This project was the first of its kind for the GAA to get involved in. The plan was for the GAA to put a call out to the general public for quotes on what GAA Hurling meant to them. After a huge amount of feedback nine quotes were chosen to be included in the final design and painted on the street. The billboard was painted ahead of the GAA Hurling All-Ireland Senior Championship Semi Finals taking place in Croke Park. Working together with Headcase Marketing we made sure the project was executed and delivered to the highest level.
Location: The Bernard Shaw | Dublin
Dimensions: 20ft x 8ft